Export

Farmers Market Benchmarks Training

• Thursday, February 20, 2025, 11:30 AM - 1:00 PM
• Wednesday, February 26, 2025, 12:00 PM - 1:00 PM
• Thursday, February 27, 2025, 11:30 AM - 1:00 PM
• Wednesday, March 5, 2025, 1:30 PM - 3:00 PM
• Thursday, March 6, 2025, 5:30 PM - 7:00 PM
• Thursday, March 13, 2025, 11:30 AM - 1:00 PM

2025 NYS Farmers Market Benchmarks Training

February 20th, 11:30-1pm
February 26th, Noon-1pm
February 27th, 11:30am-1pm
March 5th, 1:30-3pm
March 6th, 5:30-7pm
March 13th, 11:30am-1pm
Zoom & In-Person Options Available

Cornell Cooperative Extension of Broome County, the Farmers Market Federation of NY, and Cornell Cooperative Extension offices across the state invite farmers market vendors to join for an interactive discussion on how to use benchmarks and the data gathered from a statewide survey in summer 2024 to inform pricing and marketing strategies at farmers markets to increase profitability in the 2025 market season.

Presenters will give an overview of what a benchmark is and how it can be used in decision-making as it relates to farmers market sales. Then participants will be invited to pair their own data from the 2024 market season and recommendations from the statewide data gathered in interactive, local, facilitated discussions. These discussions will be focused on strategies and recommendations that direct marketing farmers can use to increase their profitability at farmers markets in the upcoming season. Producers selling fruits, vegetables, proteins, eggs, baked goods, maple syrup, honey, and horticultural crops will find use in attending.

To increase accessibility and participation, participants may join a session either live at their local Cornell Cooperative Extension office, or via zoom and be connected to those in their county or region via breakout room for the facilitated discussions. There is no cost to attend thanks to generous support from the Northeast Center for Risk Management Education.

Fee

FREE

Register

https://reg.cce.cornell.edu/2025fmbenchmarks_203

Location

This event is online

Last updated January 24, 2025