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Inspired by Annie's: Next Level Marketing for Direct to Consumer Farms

• Tuesday, February 6, 2024, 11:30 AM - 1:00 PM
• Tuesday, February 13, 2024, 11:30 AM - 1:00 PM
• Tuesday, February 20, 2024, 11:30 AM - 1:00 PM
• Tuesday, February 27, 2024, 11:30 AM - 1:00 PM

Join us for an Inspired by Annie's Project session this winter! Inspired by Annie's is designed especially for farm women to help them develop their management and decision-making skills for their farms. Annie’s Project is designed for farm women who have been in farming, or agri-business, or part of the food system for three to five years, and want to develop their understanding, interpretation, and opportunities in sustainable agriculture. Annie’s Project gives farm women the opportunity to learn from female agricultural professionals and network with other women in similar situations.

This Inspired by Annie's curriculum is focused on growing farm women's marketing skills. At the end of four sessions, participants will —

o Understand how to use and manage Facebook ads effectively

o Understand how to choose/set up a Customer Relationship Management system

o Economics of marketing your product/farm & When is it appropriate to add an additional experience to market your farm?

o How to be engaging on the media

o How to be a good neighbor/neighbor relations & Handling difficult conversations (don’t use farmer lingo)

o How to use AI effectively

The cost is $60 for the series for the farm woman and will take place virtually on Tuesdays in February (2/6, 2/13, 2/20 & 2/27) from 11:30am-1pm. This series is a partnership between Cornell Cooperative Extension Broome, Ulster, Seneca, Saratoga, CCE St Lawrence & the Capital Area Agriculture & Horticulture team.

Questions can be directed to Laura Biasillo, lw257@cornell.edu.

Fee

$60

Register

https://reg.cce.cornell.edu/inspiredbyanniesnextlevelmktg_203

Location

This event is online

Last updated December 1, 2023